Should I Have My Home Professionally Styled for Sale?

Professional home styling has become a vital element in modern property marketing campaigns and can influence your homes perceived market value, reduce your time on market and give you the greatest selling result.

So, what does a property stylist do? A professional property stylist furnishes your home to highlight its best features and potential whilst creating interest amongst prospective buyers.

When selling your property, it is important to visualise your home through the buyer’s eyes and remember that the way you live in your home is very different to how you would present it for sale.

Professional stylists offer a fresh pair of eyes and identify elements of your home to showcase to prospective buyers. You may think it to be beneficial having your home empty for buyers to visualise their furniture in the space, however, we find most people struggle to envision an empty properties potential.

One of our agents says, “You would be surprised at how many buyers ask where furniture should go in an empty room – it is really hard for them to visualise the spaces and how they can make it feel like home from a bare room.”

Typically, your first opportunity to catch a buyer’s eye is online; this makes your properties photography and presentation paramount. A beautifully styled home will create interest and have an advantage over competitive listings. How your property presents online will determine how many buyers choose to view your property in person.

From the moment a buyer views your property online to when they enter your front door, an emotion will form and grow. A nicely styled home has a greater chance of buyers forming a positive emotional connection and visualising themselves living there. This can in-turn increase your properties market appeal and drive-up competition.

We work with some of South Australia’s most recognised property stylists who we confidently recommend. Investing in professional styling can potentially increase your returns by up to 10%, a small investment for your biggest asset.